With an intention to bring the deceitful business practices under control as more & more publishers are joining its platform, the social media giant has released new guidelines & standards for content creators to morally produce money on Facebook’s family-friendly network. Also, the company is planning to offer more straightforwardness to publicists into where and who views their ad campaigns so they are aware their image is not being placed along with unpleasant content.
The prohibited content list of Facebook consists of misuse of characters of children; adult content; conflict & tragedy; content that is inflammatory, provocative, demeaning, or disparages groups, people; causes violence; use or sale of illicit or illegal products, activities, or services; and alcohol or drug use. Also, almost 3000 content reviewers are added to its squad to inform about content defying community norms.
A series of monetization options are launched by Facebook recently, including Instant Articles and Branded Content. Vice President of Media Partnerships at Facebook, Nick Grudin, in a blog post said, “More lately, we have been experimenting Ad Breaks with a team of publishers and also we are functioning on opening it up more extensively. As we carry on to develop our monetization offerings, it is imperative that we offer clear instructions around what cannot and can be monetized on our platform.”
Those publishers & creators, who are breaching the policies of Facebook regarding authenticity, the safety of users, & intellectual property or are getting involved in deceitful business practices, maybe not entitled to monetize using the features. The post cautioned, “Those who post content that constantly infringes our Content Guidelines for Monetization, share sensationalism or clickbait, or post false news & misinformation may be barred or may forfeit their eligibility to monetize.” Publishers & creators must have an established, authentic existence on Facebook.
These rules are also applicable to videos posted on Facebook and will be extending to “Instant Articles” after a while. Grudin further added, “Keep in mind that although your material is appropriate for ads, few advertisers & brands might opt to use brand safety controls to modify where their ads run.” The publisher will be informed if their advertisements are taken off from their platform and they can appeal the judgments, according to Facebook.