Bhavish Aggarwal, CEO at Ola guarantees this will be the world’s initially associated auto stage for the ride-sharing world.
In an announcement to the press, Aggarwal stated: “As a young Indian company, we are proud to be at the forefront of the Startup India movement. Ola Play is a world first, built in India by an Indian team, which showcases that we can do better than the best in the world and be global leaders in technology and innovation.”
In fact, the idea is not new. Uber has cooperated with Spotify beforehand, and empowered clients to play their Spotify playlists enroute. Uber, be that as it may, did not have a similar scope of components that Ola brings to the table, similar to touch-screen equipment, internet shopping and sound guided visits.
This is probably going to help in brand upgrading for Ola, and the organization will have the capacity to acquire mark steadfastness from its Ola Select travelers. Ola Select is like Amazon Prime, in that travelers pay $8 every month to access the best appraised drivers, taxicabs and free access to Wi-Fi inside taxis.
Be that as it may, past this feature snatching move, there is likely little it will accomplish for the organization’s primary concern. Specialists following the taxi aggregator part in India feel the business has a pyramid structure wherein the biggest client base are the ones settling on essential administrations.
Anil Kumar, organizer at RedSeer Consulting, a statistical surveying firm, feels that development for both Uber and Ola will originate from individuals who at present don’t utilize their administration. “Ola Play won’t have any kind of effect to a man who utilizes a transport or some other open transport to drive. They would rather the costs descend advance for a ride,” says Kumar. Despite the fact that Ola has said that it will in the long run offer this support of all clients, it is yet to be perceived how everything gets took off.