The most expensive Christmas to date for British parents


While many households are battening down the hatches amid inflation predictions following the Brexit vote, it appears there is one thing they are not scrimping on: Christmas presents for their children.
According to latest forecasts, toy sales in the UK are set to hit a record high, with Christmas shoppers spending £3.3 billion on 400 million toys this year. Christmas gifts are set to make up a third of that spend.
Analysis carried out for retailers, puts the average spend on younger children at £105 per head.
Among the 12 must-have toys this Christmas are Hatchimals, which have already sold out in some stores and parts of the UK. The toys are little interactive creatures which eventually “hatch” out from their egg.
Hatchimal maker Spin Master has promised that it is stepping up production in a bid to make sure everyone who wants one can lay their hands on the latest toy craze.
Also set to be making its way onto many Christmas lists is a Snuggles My Dream Puppy and the Shopkins Chef Club Hot Spot Kitchen.
An adjustable selfie stick which allows users to make their own music videos is also one of the top toys as are family games Speak Out and Silly Sausage. The top-selling game Pie Face is also set to continue to be popular, as is Monopoly Ultimate Banking.
Frederique Tutt, a toy industry analyst, said there was a huge variety of concepts currently driving the toy sector, from low-priced toys to entertainment-driven concepts.
While she warned that price increases of up to 10 per cent could be likely as a result of the EU referendum, it is not likely that those rises will come into force until the New Year, meaning that Christmas 2017 could be more expensive.
However, major retailers, including Argos have promised to work alongside suppliers to try to avoid, or at least delay, any price hikes.
Warnings on the increase in the cost of toys come following price rises already seen in the food and drink industry.
Tesco ended up with empty shelves following a row with Unilever, which supplies the likes of Marmite and Pot Noodles.
Meanwhile, Typhoo tea has said it will have no choice but to increase costs as a result of price rises for its supplies, which means every tea bag is now more expensive for it to manufacture.


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